
I first learned about the 3/50 Project from a blog post made by quilt shop owner, Roseann Kermes, who owns Rosebud’s Cottage in Minnesota. I clicked over to the 3/50 Project website to learn more about this effort, and realized very quickly that the concept exactly mirrored thoughts I’d been mulling over recently – what will become of small-town America if we don’t stop the loss of small businesses?
It seems to me that in our little community, local businesses are closing in alarming numbers, unable to sustain themselves for very long under the economic stresses facing all of us.  The Olde Town area of Conyers is no longer the bustling commerce center of small, locally owned shops that it was two or three years ago, with many of the charming historic buildings sitting vacant and a little forlorn.  I’m sure this scenario is being repeated all across the country, too, so the 3/50 Project certainly has a timely message.
What, exactly, is the 3/50 Project? Basically, it’s a grass roots effort to save the little guys while thanking customers for the positive impact their decision to shop locally has on the local economy! The idea is for consumers to commit to spending $50 a month to locally owned businesses, total, to help keep those businesses thriving. It’s as simple as buying those party cupcakes at the local bakery rather than the big box grocery store where you usually grab them! Local businesses are more personable, have better service and are more flexible and adaptable to the needs of the local community. Supporting local businesses strengthens the local community, which is a win-win for everyone.
 According to their website, the 3/50 Project is based on three simple numbers:
3:Â Â Â Â Pick three locally owned businesses you’d miss if they were gone, then stop in to say hello, buy something you need or something that just brings a smile to your face, knowing that those transactions are helping keep that business around.
50:Â If half the employed population spent just $50 per month with locally owned businesses, it would generate more than $42.6 billion in revenue.
68:Â For every $100 spent in a locally owned business, $68 returns to the community through payroll taxes, property taxes, sales tax, salaries, and other business expenditures. If spent in a chain or franchise, only $43 remains local. If spent online, nothing comes home.
In essence, the whole thing boils down to “Pick 3, spend $50, and help save the local economy.”  And yes, as a small business owner, I have a vested interest in seeing this concept take root! But it’s not just about supporting Sweet Home Quilt Co., it’s about the local dry cleaner, the mom & pop restaurants, the bakery, the hardware store and all of those people just like me who fit the definition of an independent business according to the 3/50 Project - someone who sleeps little, eats on the run, balances their checkbook over the breakfast table, combs through order forms in bed at night, and is capable of sorting invoices, signing paychecks, fielding questions, responding to emails, and faxing confirmations while simultaneously explaining to a new employee how to check in UPS – yep, sounds like the life of a small business owner to me!
 We recently received a personal “thank you” from the owner of a local restaurant for sending hungry quilters their way during Shop Hop. At the time, I was simply giving directions to a nearby restaurant with good food and fast service, but after talking with the owner later, I realized that this is the sort of thing that I can do as a business owner to support other small businesses in my community!
Forget Washington and Wall Street! The onus is on all of us as consumers and business owners to do our part and support the small independent businesses in our local communities. Thanks to all my customers who continue to faithfully support Sweet Home Quilt Co. You’re the key to our success!
Oh, and which three would I miss? Definately, Mad Dog’s BBQ (!), along with Skip’s Printing and The Sandwich Factory. (What does it say that 2 of my 3 are eateries???) So, it’ll be Sandwich Factory for lunch, Mad Dog’s for dinner and a visit to Skip’s this afternoon to get 3/50 Project flyers printed to hand out to our customers!
I signed up to support the “Pick 3, Spend $50, Save the local economy” idea. I hope you will, too!
Melisa